Coca-Cola FEMSA
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"We are more than the Coke you know."
A manifesto that not only highlights the story of the hardworking and passionate people behind the creation and distribution of Coca-Cola products, it also inspires new potential recruits to see the value in working for Coca-Cola FEMSA. We brought this manifesto to life by creating a video that was shot in their warehouses and offices all over the Philippines.
To highlight the the unique value that each job function add to the company, we created a video series that weaves each departments' narrative into the main manifesto. We featured real employees and their day-to-day stories working for Coca-Cola FEMSA.
To further reinforce the messaging, we picked some lines from the main manifesto and turned them into creative decals that decorated different relevant areas of the Coca-Cola FEMSA workplaces.
Deliverables
Logo
Manifesto Video Series
Office/Warehouse Decals
Role
Art Director/Video Editor
Credits
Doms Grimaldo / Sr. Art Director
Kai Tolentino, Gaby Tio Cuison / Writer Tootsie Caharian / Creative Director
Al Cruz / Art Director
Kai Tolentino / Producer
Grace Zapata- Cruz / Executive Producer
PUSH Associates, Inc. / Production Company
COCA-COLA FEMSA ≠ THE COCA-COLA COMPANY
Coca-Cola FEMSA Philippines (now Coca-Cola Beverages Philippines, Inc.) is the main bottler and distributor of Coca-Cola Beverages in the country. Often mistaken for its business unit counterpart, our team's goal is to establish an identity of their own, boost employee morale within the company, and attract new recruits to join the company.