Snap - AI by Swit
Deliverables
Visual Brand Identity
Landing Page
Role
Lead Designer
Credits
Kay Seong / Project Manager
Luna Woo / Designer
Linus Jeong / Motion Graphics
Ted Son / Motion Graphics
In the rapidly evolving AI landscape, Large Language Models are taking center stage, completely changing the way we work and interact. Swit, a collaboration software, released their own AI tool called "Snap", which utilizes multi-LLMs into its native work productivity features.
The branding challenge is to create a logo/icon that would not only stand out on its own, but also nest well within Swit's product interface.
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Snap's final logo represent speed, energy, and efficiency. It reflects Snap's core promise of quick and precise performance.
For the landing page, we wanted Snap to have a different mood compared to other our feature pages, while still maintaining cohesiveness with the bigger brand. With Swit’s main brand being mostly white background, we opted for a darker theme for Snap with gradient versions of the original brand colors, while using the same graphic element system from the main brand guidelines.
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