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Swit

Deliverables

Visual Brand Identity

Website

Marketing Deliverables

Role

Senior Designer/Illustrator

Credits

Garrick Antikajian / Design Lead

Tristyn Caneso / Designer

Anna Lee / Brand Experience Lead 

Natalie Litofsky / Content Manager

Swit is a newcomer in the competitive SaaS productivity landscape. Its seamless ecosystem of essential work tools like chat and task aim to re-humanize work and provide a workspace that is innovative, yet intuitive. This rebranding aimed to establish a cohesive and memorable brand identity that highlights the value of its product features and company mission. 

Guided by the founders' vision, the Swit logo incorporates the core functions of chat, task, and integrations while paying homage to the original, the logo retains its heart element.

In designing the website, we implemented a color system where each hue signifies a distinct core function. Green is dedicated to tasks, blue embodies chat and communication, while orange symbolizes integrations and represents Swit as a whole.

swit website.gif

An illustration style guideline was developed to ensure consistency with blog images and any other marketing materials that may require human elements.

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